Strategy
Strategic communications planning
Reputation analysis & tracking
Ethical AI advisory
Positioning & storytelling
Ad-hoc strategic advisory
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KLEO is a New York City based strategic communications advisory firm that helps organizations and executives manage their brands through tailored business plans and training.
Your reputation is critical in today’s digital and information-heavy world. You must signal that you are credible, trustworthy, and that you deliver on a promise.
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About you—
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Corporation navigating change or critical issues
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Association balancing mission with membership
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Non-profit elevating visibility through public conversation
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Organization in a highly regulated industry
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Executive or consultant building authority and refining presentations
Organizations that trust us
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What we do
Crisis response & issues management
Crisis workshops & simulations
AI-informed crisis planning
Issues management frameworks
Executive presence & visibility
Leadership communications coaching
Media & spokesperson preparation
Thought leadership planning
Executive LinkedIn strategy
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Our process
How we work, in four steps:
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Initial Discovery
Virtual or Phone Consultation
We begin with a focused discovery conversation to understand your needs, challenges, and goals. Following this discussion, we commit to preparing a KLEO Charter that clearly outlines expectations, deliverables, timelines, and engagement milestones.
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Development of the KLEO Charter
KLEO develops a customized Charter that defines the scope of work, key objectives, deliverables, and success metrics. You review the Charter, provide feedback, and give final sign-off to ensure full alignment before work begins.
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Research, Strategy & Development
Using key tools, relevant research, and data-driven analysis, KLEO develops the agreed-upon service, strategic plan, key deliverable, or training program tailored specifically to your organization.
Every solution is practical, actionable, and built to meet your unique operating environment.
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Implementation, Feedback & Post-Engagement Review
Feedback is integrated throughout the engagement process. We actively incorporate key input and insights at each stage of development.
Once the engagement concludes, we conduct a structured post-mortem to evaluate outcomes, measure impact, and ensure your continued satisfaction and long-term success.
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Founder
Focused on reputation, leadership communications, and high-stakes moments.
Bio
Vasie Papadopoulos
KLEO partners with organizations and executives navigating complexity—building trusted narratives, preparing leaders for visibility, and developing communications systems that hold under pressure.
With experience across corporate, non-profit, and regulated sectors, KLEO brings structure, clarity, and restraint to moments where credibility matters most.
Areas of focus
Reputation strategy
Issues management
Crisis preparedness
Executive communications
Media training
AI & ethics advisory
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What people are saying about KLEO
Client
“I’ve had the pleasure and privilege of working with Vasie at Dairy...”
Rosa Checchia
CMO, Dairy Farmers of Ontario
Client
“Working with Vasie Papadopoulos was an exceptional experience for...”
Barb Foster
MD Financial
Client
“I am writing to express my appreciation for the exceptional “Effec...”
Ontario Ministry of Finance
Client
“Vasie is a complete powerhouse. When she gets a vision in her mind...”
Lorraine Gray
Vice-President, Hydro One
Vendor
“I worked with Vasie when she was one of my clients. She is one of...”
Gregory Jack
SVP, Ipsos
Client
“Vasie is brilliant, beautiful, and so much more. She gave the ini...”
Lori McCullough
CEO, The Great Outdoors Fund
Client
“ Vasie is one of the most passionate and determined individuals I h...”
Larysa Woloszansky
Client
“I hired Vasie, bringing her over from Canada to Switzerland, in or...”
Morgan Rees
PMI